Amazon / The Marvelous Mrs. Maisel + Carnegie Deli

When you hit it big as a comedian in the 1950s, you’d get a sandwich named after you at The Carnegie Deli. So when Amazon wanted to promote season 2 of their hit show, The Marvelous Mrs. Maisel, we decided that the main character deserved a sandwich of her own. We brought it to life by re-opening a shuddered NYC institution: the Carnegie Deli.